"Seven x Seven Itoshima offers a different take on the seaside resorts of southwestern Japan: the brand’s concept combines “self hospitality” with luxury, on the theory that today’s travelers prefer low-profile, low-touch service even as they enjoy top-shelf facilities and comforts. The setting, right on one of Itoshima’s finest beaches, is idyllic, and gives each of the hotel’s 47 rooms and suites a view out to sea." - Tablet Hotels