"The UK’s Apex hotel group is carving out a niche for itself as a purveyor of what you could call sub-extravagant luxury. Certainly in London, and to a lesser extent in Edinburgh, there’s a great rush to cater to the stratospherically wealthy, devising ludicrously exclusive amenities and comically lavish accommodations, leaving mere mortals with fewer options all the time. Unto the breach goes Apex, whose Apex Waterloo Place, near Edinburgh’s Waverley station, is a fine illustration of the brand’s finely tuned posh-o-meter." - Tablet Hotels