Book store · Hannam-dong
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Department store · Apgujeong-dong
Apgujeongdong blends luxury and local flair, boasting chic boutiques, gourmet eats, and a vibrant food scene that’s pure Seoul magic.
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Hotel · Sajik-dong
Luxe downtown Seoul hotel with sleek rooms, five upscale eateries, spa, gym, indoor pool, and killer city views just steps from the metro.
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Landmark · 가회동
Bukchon Hanok Village offers a serene stroll through beautifully preserved 19th-century Korean homes, cozy cafes, and stunning city views.
Hotel · Jamwon-dong
Experience understated luxury at JW Marriott Seoul, where polished rooms with stunning river views meet top-notch amenities, all just steps from the metro.
Clothing store · 송정동
Discover DOCUMENT’s HQ store, where premium Korean menswear meets top-tier fabrics and sharp, detailed designs.
Indoor lodging · Sogong-dong
This cozy guesthouse, a short stroll from Myeong-dong and the metro, offers minimalist rooms, a shared kitchen, and a welcoming vibe perfect for budget travelers.
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Tourist attraction · 가회동
This quirky gallery complex in Seoul features stunning contemporary art across several architecturally striking buildings, making it an unmissable cultural hub.
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Bar · Sajik-dong
Charles H. at Four Seasons Seoul is a luxe, hidden speakeasy blending Gatsby-era glam with exotic cocktails inspired by legendary bon vivant Charles H. Baker.
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Traditional market · Ihwa-dong
Gwangjang Market is Seoul's vibrant old-school food hall and bustling textile market, famous for crispy mung bean pancakes and authentic Korean street eats.
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Restaurant · Namgajwa
Nestled just six minutes from Hongdae Station, this 24-hour gem serves hearty gamjatang and bossam, promising a cozy spot for late-night cravings.