Korean restaurant · Muak-dong
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Cafe · Namgajwa
Tucked at Yeonnam’s edge, this sleek, starry-themed café blends minimalist design with top-tier, locally roasted coffee in a serene, artful space.
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Cultural center · Ihwa-dong
Dongdaemun Design Plaza, Seoul's neofuturistic marvel by Zaha Hadid, dazzles with curving forms, art exhibits, night lights & pop-up shops.
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Tourist attraction · Apgujeong-dong
K-Star Road in Gangnam is a lively strip showcasing colorful bear sculptures of top K-pop groups amid stylish shops and cafes.
Market · Ihwa-dong
Dongdaemun is Seoul’s sprawling textile and fashion hub, packed with malls, night markets, and legendary street eats.
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Modern art museum · Sajik-dong
Seoul’s chic second branch of the National Museum offers a tight, curated mix of Korean and international contemporary art, embroidery, and stunning architecture.
Italian restaurant · 반포본동
Doughroom in Seorae Village serves fresh, artisanal pasta daily in a chic spot perfect for dates and celebrations.
Fine dining restaurant · Pil-dong
Mosu in Seoul serves inventive, seasonal Korean dishes with precision and flair, paired expertly with a top-tier wine program.
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Cosmetics store · Sogong-dong
Discover a vibrant shop in Seoul's bustling Myeongdong, filled with an array of natural beauty delights from soaps to serums, all wrapped in playful packaging.
Korean rib restaurant · Apgujeong-dong
Retro Korean BBQ spot in Apgujeong with juicy marinated meats, tasty stews, and a vibe perfect for pairing with soju and whisky.
Fine dining restaurant · Jamwon-dong
At Seoul's Michelin-starred Alla Prima, chef Kim Jin-hyuk serves up whimsically creative dishes in an airy space, ensuring an unforgettable dining experience.
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