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"A rental-car offering that pairs vehicles with built-in audio guides and surprise, locally curated itineraries designed to steer visitors to quieter, lesser-known corners of the islands rather than crowded hot spots. After booking, travelers scan a QR code to activate turn-by-turn directions and narrated local stories, and agree to follow the car’s step-by-step route without knowing the day’s destinations in advance. The program—launched with the national tourism board and Google Maps—includes 30 itineraries created from locals’ perspectives and features stops such as roadside fish-and-chip stands, hikes in the fjords, tiny villages, and historic sites along Europe’s tallest sea cliffs. Priced from about $103 per day, the self-guided journeys bundle the cost of the itinerary and audio guide into a standard rental rate and aim to disperse visitors, offer more authentic experiences, and reduce overtourism." - Evie Carrick Evie Carrick Evie Carrick is a writer and editor who’s lived in five countries and visited well over 50. She now splits her time between Colorado and Paris, ensuring she doesn't have to live without skiing or L'As du Fallafel. Travel + Leisure Editorial Guidelines