Fuwa Fuwa Café - Bloomsbury

"There are pancakes, which we love. There are cakes, which we also love. And there’s the light and fluffy mixture of the two, topped with Biscoff sauce, that you can find at Fuwa Fuwa in Bloomsbury. This Japanese spot specialises in soufflé pancakes, which means extra fluffy, extra thick, and so good it might ruin other pancakes for you. There are different toppings like strawberry and Nutella, as well as specials like Biscoff. The thick and creamy Biscoff sauce comes cascading down, covering the pillows—sorry, pancakes—with crushed biscuit, whipped cream, and strawberries. It’s velvety, moreish, and something you should try at least once in your life, or anytime it’s on the menu." - Heidi Lauth Beasley, Jake Oliver, Rianne Shlebak, Daisy Meager

"Watch this video. Then watch it again. Embrace it. Feel it. And then fully prepare for the fact that this will be your exact reaction when you see Fuwa Fuwa’s pancakes. This Japanese cafe in Bloomsbury specialises in soufflé pancakes. They’re like a glorious scotch pancake that’s been under a serious workout regime and bulked out big time. When it comes to toppings, expect everything from chocolate, to strawberries, to our personal favourite, the Biscoff special. It’s a bright and simple space but be warned, Fuwa Fuwa is walk-in only and these pancakes will bring the crowds at weekends." - Heidi Lauth Beasley, Rianne Shlebak

"Fuwa Fuwa is a Japanese cafe that specialises in soufflé pancakes. Basically, they’re similar to a glorious scotch pancake that’s been put under a serious workout regime and bulked out big time. When it comes to toppings you can expect everything from chocolate, to strawberries, to our personal favourite, the Biscoff special. It’s a bright and simple space but be warned, Fuwa Fuwa is walk-in only and these pancakes will bring the crowds at weekends." - Heidi Lauth Beasley, Jake Oliver

"Food trends, huh. Japanese soufflé pancakes have been adorning New York and Los Angeles Instagrams for a while now, but Fuwa Fuwa actually opened in London in 2018, stacking scoops of batter made with a whipped egg white meringue and cooking them slowly for 20 minutes both for an ideal texture and additional delayed gratification clout. A recent visit suggests that honeycomb butter is the best topping, for a dish which is as absolutely maximalist-absurd as it looks but worth a visit, if not a queue." - Emma Hughes, James Hansen

"Watch this video. Then watch it again. Embrace it. Feel it. And then fully prepare for the fact that this will be your exact reaction when you see Fuwa Fuwa’s pancakes. This Japanese café specialises in soufflé pancakes. Basically, they’re similar to a glorious scotch pancake that’s been put under a serious workout regime and bulked out big time. When it comes to toppings you can expect everything from chocolate, to strawberries, to our personal favourite, the Biscoff special. It’s a bright and simple space but be warned, Fuwa Fuwa is walk-in only and these pancakes will bring the crowds at weekends. photo credit: Giulia Verdinelli" - Heidi Lauth Beasley