Guy H.
Yelp
If you're in London and looking for a sweet treat, Mamasons is a must.
I confess: I went here twice in the same week. The first time was so, so good (you always remember your first), I had to get it again as a treat to myself on Father's Day (I was in London on business). Although the names of the menu items might be intimidating, you actually use tablets in the restaurant to place your order, which makes the process very easy.
The first time I went, on a Wednesday evening before a show, I ordered the bilog (Mamason's signature brioche ice cream sandwich) with the queso (salted cheesecake) ice cream. When I tell you that that first bite was life-changing...I could almost cry at the thought of never experiencing that first taste again. Lol. The bun was warm, chewy, and fluffy and the ice cream was the perfect blend of sweet and savory.
Truth be told, my second experience was so lackluster, if it had been my first experience, I might not have gone again. The issue was two-fold: first, and I think most importantly, the brioche bun was stale. It wasn't nearly ask fluffy and chewy. Secondly, I ordered the lavender-colored ice cream flavor, the one you see in all the internet photos of the bilog. It's vanilla-esque, which is a flavor I can typically get down with but, I gotta say, it wasn't nearly as good as the queso flavor. It was, as I realize is often the case with vanilla, basic. The first issue I'll chalk up to going on the wrong day at the wrong time and the second issue is a matter of personal preference. Given my first experience, and the overwhelmingly positive reviews this place gets, I'm gonna guess that my second experience was an outlier.
You absolutely must go here!