"This family-run bakery has been around since “New Chinatown’s” revival in the 1930s. Its current location on Broadway (you'll recognize it from the colorful building that reads “sweets for the sweet” on the side) opened in 1977 and has been serving strawberry cakes, freshly steamed buns, and during special occasions, their highly coveted mooncakes, ever since. Get a box of their crackly, deep-fried butterfly cookies or almond pastries stuffed with red bean paste before a day spent in bed watching one of Netflix’s random suggestions." - kat hong
"This legendary Chinese bakery has everything you need for a dessert-heavy feast, including favorites like strawberry cream cakes and freshly steamed buns. Crackly deep-fried butterfly cookies go perfectly with a cup of tea, and flaky almond pastries glow like the sun and are filled with sweet red bean paste. Whether you need to pick something for Lunar New Year (it’s never too early to start planning), are taking a trip to your grandma’s house, or just want a tiny little action figure to add to your mantle, Phoenix Bakery has got you covered." - brant cox, sylvio martins, arden shore, cathy park
"Founded in 1938 just two blocks from its current location in Chinatown, Phoenix Bakery is currently run by the second and third generation of the Chan family. Co-owner Ken Chan said the success of the business has been generations of customers bringing their children to the bakery, sometimes driving hours for their cakes and pastries. Over the decades, they’ve had to remake themselves by engaging with newer generations as demographics have shifted. Chan said Chinatown has changed a lot especially in recent years, as developers outside of the community have come in, and Phoenix Bakery has started to cast a wider net as a result. The pandemic also taught them to adapt and be more efficient in the store, and Chan hopes by summer they’ll be able to have a celebration thanking customers for supporting them over the past year. Be sure to stop by, buy yourself some cake, and wish them a happy 83rd. Order this: Strawberry cream cake, almond cookies, and sugar butterflies are all great places to start." - with warm welcome, leslie yeh
"This legendary Chinatown bakery has everything you need for a Lunar New Year feast, like strawberry cream cakes, deep-fried sugar butterflies, almond cookies, and a limited supply of egg tarts. Plus, when you go to pick up your order, you’ll see a super-cute drawing of an ox adorning their storefront window. They’ll also have a limited supply of egg tarts - call (213) 628-4642 to preorder." - kat hong
"When Phoenix Bakery first opened in 1938, the shelves were mostly lined with traditional Chinese pastries. Throughout the years, the selection has evolved to include the bakery’s famous fresh strawberry whipped cream cake — a not-too-sweet slice that brightens any celebration. — Cathy Chaplin, senior editor" - Eater Staff