"Founded in 1938 just two blocks from its current location in Chinatown, Phoenix Bakery is currently run by the second and third generation of the Chan family. Co-owner Ken Chan said the success of the business has been generations of customers bringing their children to the bakery, sometimes driving hours for their cakes and pastries. Over the decades, they’ve had to remake themselves by engaging with newer generations as demographics have shifted. Chan said Chinatown has changed a lot especially in recent years, as developers outside of the community have come in, and Phoenix Bakery has started to cast a wider net as a result. The pandemic also taught them to adapt and be more efficient in the store, and Chan hopes by summer they’ll be able to have a celebration thanking customers for supporting them over the past year. Be sure to stop by, buy yourself some cake, and wish them a happy 83rd. Order this: Strawberry cream cake, almond cookies, and sugar butterflies are all great places to start." - with warm welcome, leslie yeh