Iconic dessert spot famous for Frrrozen Hot Chocolate

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"I had to text my mother and ask her to refresh my memory about what exactly we’d do in the city—having come in for the day from Connecticut—before and after sitting at Serendipity 3 on a summer’s day with a big, fat, frozen hot chocolate in the center of the table with straws protruding outward in every direction. Surely, we were doing other things (“FAO Schwarz?” she mused, in reference to the bygone Upper East Side location of the toy emporium). That the heft and bombast of this $20 dessert make it a staple for tourists is no surprise, but this is no Cheesecake Factory confection—if it were, Katie Holmes wouldn't be a regular." - Kat Chen

"I discovered it when I arrived in NYC in the 1970's, and ever since then I've made it a tradition to bring every generation of my family." - The MICHELIN Guide
"Even though your weather app keeps saying summer is over, there’s never a bad time to get a frozen hot chocolate. Serendipity 3, a classic Upper East Side spot, now has a second NYC location in Times Square. The original opened in 1954—if they keep opening restaurants at this blinding clip, they’ll have a third location by 2095." - will hartman

"Opened on the Upper East Side in 1954, I see Serendipity 3 as a mid-century hangout that became famous for its trademarked Frrrozen Hot Chocolate — a recipe so beloved Jackie Kennedy Onassis once tried to buy it for a White House party (Oprah later got it) — and for its celebrity patrons, from Andy Warhol (who used to barter meals with his drawings) to Marilyn Monroe. It began as an antique shop with a café in the back and later became a full restaurant filled with memorabilia: an antique clock (sourced from London), reproductions of Warhol artworks, Milton Glaser– and Seymour Chwast–designed stirrers, and a fireplace seating nicknamed the “movie table” where John Cusack and Kate Beckinsale sat in the Serendipity movie. The spot has broken several Guinness World Records, was referenced on Girls, counts longtime customers such as Cher, and remains tied to its founders (Stephen Bruce is the only surviving founder); it holds a beer-and-wine license and the restaurant owns the brownstone at 225 E. 60th Street. While the chain ships its Frrrozen Hot Chocolate mix nationwide, nothing replaces drinking one in the old-fashioned soda fountain glass." - Emma Orlow

"A New York City scoop-shop chain known for releasing limited-edition celebrity flavors, using short-run collaborations with stars to generate buzz and drive demand for special offerings." - Amy McCarthy