"An Ikea-adjacent Market Street food hall that has grown into a community-focused events hub: free monthly drag-bingo brunches launched in May 2024 and celebrated their first anniversary in May 2025, expanding attendance from roughly 30 people to regularly drawing 65–80 patrons including grandparents, families with children, tourists, and LGBTQ community members. The venue is family-friendly and PG, offers plentiful plant-based options that appeal to vegan performers, maintains on-site security, and credits programming partnerships with nearby hotel concierges and neighborhood organizations for boosting vendor sales — even as overall foot traffic remains uneven, prompting vendor turnover." - Paolo Bicchieri
"A mid-Market food hall programming Pride all month, featuring a Good Mother Studios pop-up gallery that showcases queer artists with Thursday meet-the-artist events, and a monthlong drink special called 'Guava Have Pride' that benefits the SF LGBT Center." - Dianne de Guzman
"The mid-Market food hall offers some vegan options, providing a partial anchor for plant-based dining in the city but not replacing the specific neighborhood role served by long-running vegan storefronts." - Paolo Bicchieri
"The food hall owned by Ikea’s parent company has seen a string of tenant departures and, as the San Francisco Chronicle recently reported, is “at an inflection point.” It opened last year with a focus on plant-based food; though some tenants still follow that model—like the vegan Puerto Rican spot Casa Borinqueña—recent additions have moved away from plant-based: Cheezy’s Artisan Pizza recently took over a huge ground-floor space with its award-winning pies, fellow ground-floor newcomer Smish Smash is described as “maybe the Bay’s favorite burger joint” at the moment, and the hall has swapped its oat milk–based soft serve for dairy. With several original tenants leaving, the hall will be looking for new tenants." - Paolo Bicchieri
"The large Market Street food hall opened in spring 2024 with backing from Mayor London Breed and arrived as a Mayor London Breed-backed breath of fresh air to an area of San Francisco beset with the worst impacts of the pandemic; it opened alongside a sister company’s first San Francisco Ikea store. Headed into 2025 there’s a bit of turnaround underway at the hall: one operator is set to take over the first floor’s former Smorgsland bar and restaurant this March, and another now occupies the corner Burgare Bar space as of January." - Paolo Bicchieri