"A Coachella newcomer from Dallas serving Japanese-style milk-bread sandwiches. The spicy truffle chicken katsu sando features Koji-marinated chicken, cabbage, truffle hot sauce, and truffle Kewpie mayo between pillowy milk bread; the chicken is pounded thin and "mercilessly crisp," giving a lighter mouthfeel while delivering robust fried-chicken flavor. Also offered is a Japanese strawberry cream sando — milk bread filled with cloud-like whipped cream and fresh, vibrant strawberries — a subtly sweet dessert that can rival high-end retail options. (The vendor's name literally means "sandwich" in Japanese.)" - Eater
"Stop in for lunch or a snack at this one-of-a-kind in Dallas spot. It offers incredible Japanese milk bread sandwiches in savory and sweet options. Cold options include egg salad, strawberries and cream, and chicken Caeser salad sandos, while the hot menu has chicken katsu, teriyaki spam, and its take on the “lobster roll” (quotes are theirs). Order online for delivery, or pop into the fast casual spot to eat. Street parking or valet from the Joule are your best options." - Courtney E. Smith
"Sando Itchi is a pop-up that travels from city to city - they were most recently in New Orleans, and will be in SF until May 8th. This means you have limited time to get your hands on their Japanese sandwiches filled with things like egg salad, hot chicken katsu, or fruit and cream. Check their Instagram for instructions on how to order (pick up is at Trademark Sports Bar & Eatery in SoMa)." - julia chen 1
"A highly visual, meticulously executed matcha-themed treat features a tempura-fried matcha ice cream ball rolled in matcha sugar alongside a fried bread sando that tastes buttery from clean frying oil. The sandwich is filled with whipped cream, layered with fresh strawberry slices and matcha syrup, and finished with two matcha-coated mochi sticks—an elegant, museum-worthy presentation with distinct, high-quality matcha flavors and light, crisp frying contrasts." - Courtney E. Smith
"Sandoitchi brings a variety of Japanese sandos (including egg salad, strawberry cream, spicy truffle chicken katsu, and more) along with banana and strawberry matcha lattes and yuzu Arnold Palmers." - Justine Jones