Steak 'Em-Up - South Philly
Pizza restaurant · Lower Moyamensing
2600 S 11th St, Philadelphia, PA 19148
Highlights
Corner store serving cheesesteaks, pizzas, & groceries
Corner store serving cheesesteaks, pizzas, & groceries
"The frozen-meat brand has been central to the history of Brand Twitter, its social-media manager both chronicling and shaping that evolution; the brand has leveraged candid, confrontational posts into real engagement but courted controversy too, notably with a since-deleted tweet asserting that 'we all have a degree of cognitive dissonance' about ethical consumption—a message many read as dismissive and as an attempt to sedate moral concerns while maintaining sales." - Jenny G. Zhang
"A thin-sliced frozen steak brand whose verified Twitter account adopted a 'gone-rogue' voice, candidly tweeting about loneliness, mental-health struggles, and the economic precarity of young adults; the account manager Nathan Allebach confirmed the posts reflected his real feelings, the unorthodox approach boosted engagement (and reportedly sales), and the feed blends earnest, dark commentary with occasional jabs at media and individuals, effectively using misery as marketing." - Chris Fuhrmeister
"A Pennsylvania-based frozen, sliced steak maker has cultivated a viral, faux-millennial social media persona that blends absurdist meme humor with self-aware product promotion; its Twitter account adopts a cynical, “sad millennial” voice (the social-media manager, Nathan Allebach, confirmed he is a “sad millennial”) and even launched a tongue-in-cheek presidential run with the slogan “Bring Beef Back to America.” The stunt-driven strategy—likened to the absurdist tone of MoonPie, the goading confidence of Wendy’s, and the existential parody of Nihilist Arby’s—has included a campaign to win Twitter verification and the sale of blue-check commemorative t-shirts, hoodies, and mugs. Despite the online bravado, the actual product is a processed, homogenized block of emulsified beef trimmings pressed into a loaf, sliced and frozen (a 2012 lawsuit detailed its composition), and therefore runs counter to many millennial shoppers’ preferences for antibiotic-free, hormone-free, all-natural, or sustainable options. Overall, it reads as a self-aware, attention-seeking brand performance that mixes genuine cultural resonance with clear commercial motives." - Brenna Houck
Local
Steve L
Matzo MattyNice
cin will
Yolanda
Boba Brow
Christian Davidson
Steve Silverman
