Food Brands Went Fully Off the Rails in 2019 — and Profited From It | Eater
"The frozen-meat brand has been central to the history of Brand Twitter, its social-media manager both chronicling and shaping that evolution; the brand has leveraged candid, confrontational posts into real engagement but courted controversy too, notably with a since-deleted tweet asserting that 'we all have a degree of cognitive dissonance' about ethical consumption—a message many read as dismissive and as an attempt to sedate moral concerns while maintaining sales." - Jenny G. Zhang
