Steak-Umm’s Sad Twitter Rant Was 2018’s Bleakest Brand Stunt | Eater
"A thin-sliced frozen steak brand whose verified Twitter account adopted a 'gone-rogue' voice, candidly tweeting about loneliness, mental-health struggles, and the economic precarity of young adults; the account manager Nathan Allebach confirmed the posts reflected his real feelings, the unorthodox approach boosted engagement (and reportedly sales), and the feed blends earnest, dark commentary with occasional jabs at media and individuals, effectively using misery as marketing." - Chris Fuhrmeister
