Go-to eatery & lounge with marble bar serving New American bites, cocktails & namesake brandys.
"“What does the name tell us about the restaurant?“, we often ask ourselves. Most restaurant names are nonsensical, or, at best, abstract. But this one is illuminating. “Trou Normand” is French for a small drink of calvados (apple brandy), taken between courses during a meal. What does the name tell us? First, we know the place is fancy and upscale — the obscure Francophilia gives that away. Pricey, probably located in the Financial District or the basically-financial-district part of SoMa. We know that these guys like to drink. But the name isn’t “Stir,” or “Wormwood,” or some ampersand-laden reference to Old West saloon culture. This is more of a European joint. If they care enough to name the whole restaurant after calvados, we have to assume they serve a fair bit of that, and probably close cousins cognac and armagnac. And, finally, we know they’re okay with us hanging out for a while. A drink in the middle of a long meal only makes sense if it’s possible to have a long meal. Not necessarily a multi-course tasting menu, but plenty of time to relax and explore the drink options. This characterization of Trou Normand is...pretty damn accurate. Sure, we cheated a little bit with Wikipedia, but it’s impressive how much meaning is packed into that one phrase. One thing that’s missing, though, is how utterly critical the charcuterie is to the Trou Normand experience. This is the title-belt holder for smoked and cured meats in SF – ready for all challengers. It’s honestly hard to remember which meats are must-have and which are merely excellent, because once you get into the protein fever-dream that is the medium charcuterie and salumi board (8 items!), there’s no room for mental acuity. So, Trou Normand. A great place to eat cured meats and sip crafty cognac cocktails, in a vaulted room reminiscent of the Art Deco era’s greatest achievements. If that’s not your thing, this site is not for you. Food Rundown Salumi and Charcuterie Just get one of the mixed plates and experience meaty bliss. It’s more about how the meats play off each other than any individual option. Lest you want to ask the question – “should I get...?“, the answer is yes. Tagliatelle Well done, hits the spot if you need a little more of a hit... Pork Belly Sandwich ...As is this. SO RICH. If not to eat stuff like this, what are you in the game for?" - Max Child
"Others attempted to make the switch and dramatically backpedaled, only to return to traditional tipping: Thad Vogler of Bar Agricole and Trou Normand in San Francisco reversed course after less than a year, saying he couldn’t keep servers." - Becky Duffett
"When Thad Vogler announced in September that he would be closing all three of his currently-open restaurants, jaws dropped across San Francisco. All three of the venues — Trou Normand, a six-year-old SoMa spot with a gorgeous dining room; Obispo, a barely two-year-old Caribbean restaurant and rum bar; and Nommo, a gigantic Rincon Hill restaurant that opened in 2019 — were the kind of cool, smart places that were as beloved by industry insiders and food critics as they were by regulars and neighborhood residents." - Eve Batey
"Meyer’s move came on the heels of decisions to eliminate tipping by several Bay Area restaurateurs who, for similar reasons, did away with gratuity over the prior year: Berkeley’s Comal; Oakland’s Camino (now closed) and Homestead; and San Francisco’s Trou Normand, Bar Agricole, and Zazie." - Kathryn Campo Bowen
"Restaurant in the Bay Area that returned to a tipping model." - Caleb Pershan
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