Win Son Bakery

Taiwanese restaurant · East Village

Win Son Bakery

Taiwanese restaurant · East Village

5

23 2nd Ave, New York, NY 10003

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Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null
Win Son Bakery by null

Highlights

Inventive Taiwanese cafe with scallion pancake BEC & mochi donuts  

Featured in The Infatuation
Featured in Eater

23 2nd Ave, New York, NY 10003 Get directions

winsonbrooklyn.com

$20–30

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23 2nd Ave, New York, NY 10003 Get directions

+1 646 869 0150
winsonbrooklyn.com

$20–30

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Last updated

Aug 18, 2025

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@eater

Best Breakfast Sandwiches in NYC, According to Eater Editors | Eater NY

"No breakfast sandwich in the city is as creative as the ones at Win Son Bakery, which just expanded from Brooklyn with an outpost now in the East Village. No matter the location, egg-laden scallion pancake breakfast sandwiches are the move, in variations like the BEC, mortadella, or pastrami beef tongue." - Eater Staff

https://ny.eater.com/maps/best-breakfast-sandwiches-nyc
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@eater

Best New Bakeries in NYC Right Now | Eater NY

"Taiwanese American Win Son Bakery, which got its start in East Williamsburg, opened a second location in the East Village in March. Since its debut in 2019, Win Son Bakery has evolved into one of Brooklyn’s best and busiest breakfast options. Standouts have included the scallion pancake breakfast sandwiches (in varieties like bacon-egg-and-cheese or mortadella) and millet mochi doughnuts, both of which appear on the East Village menu. Win Son Bakery also offers pork fan tuan, turnip cakes, milk buns stuffed with mortadella, bolo bao, custard toasts, and shrimp patty burgers." - Emma Orlow

https://ny.eater.com/maps/new-bakeries-nyc-heatmap
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@infatuation

At Win Son Bakery’s East Village sequel, it’s still the BEC show - Review - New York - The Infatuation

"When the original Win Son Bakery opened in Williamsburg in 2019, people quickly realized that if you swapped their BEC’s milk bun for the optional scallion pancake, the result was magnificent. Now, the Taiwanese-American spot has a second location in the East Village, and that scallion pancake BEC—crisped on the outside and oozing havarti—is parked at the top of the menu. For a quick, casual breakfast downtown, it’s a flawless choice. Add a mochi donut to your order, then take your food to-go, or find a little table near the windows up front. In addition to breakfast sandwiches, Win Son Bakery also serves a few lunch options like a smashburger doused in special sauce and fried chicken with skin like chicharrón. They’re worth exploring. But breakfast will always be king here." - Bryan Kim

https://www.theinfatuation.com/new-york/reviews/win-son-bakery-east-village
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@eater

New NYC Restaurant Openings, March 2025 - Eater NY

"Taiwanese American bakery offering popular items like BEC scallion pancake sandwiches." - Nadia Chaudhury

https://ny.eater.com/2025/3/6/24375036/nyc-new-restaurant-openings-march-2025
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@eater

Win Son Bakery Opens in the East Village With Scallion Pancake Breakfast Sandwiches - Eater NY

"A Taiwanese American bakery that started in East Williamsburg, known for its breakfast options and dinner service with wine and beer. It features a menu collaboration between Trigg Brown and pastry chef Danielle Spencer, offering items like scallion pancake breakfast sandwiches, millet mochi doughnuts, pork fan tuan, turnip cakes, milk buns, bolo bao, custard toasts, and shrimp patty burgers." - Emma Orlow

https://ny.eater.com/2025/3/6/24378756/win-son-bakery-open-east-village-new
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Allison L.

Google
Win Son is a true culinary gem that masterfully blends traditional Taiwanese street food with a creative American twist. The dishes are not only innovative in flavor but also beautifully presented. I had been wanting to go for a long time and the food made the visit very memorable. For first-time visitors, I highly recommend starting with one of their scallion pancake wraps. These are served like petite burritos, oozing with melted havarti cheese and packed with ingredients like scallions, vermicelli noodles, or other savory fillings of your choice. The rice roll noodles are another standout—stir fried with scallions, shrimp tofu, and tossed in a deeply flavorful garlic stir-fry sauce that’s rich in umami. The fantuan is a nostalgic nod to Taiwanese breakfast street carts, filled with soft poached eggs and your choice of meat or tofu. I was especially pleased to see a good range of vegetarian options, which is a welcome surprise given the traditionally meat-heavy nature of Taiwanese cuisine. The snow pea salad was refreshing, and the fresh soy milk was delightfully frothy and smooth. As for the biang dang (bento box), while beautifully plated and flavorful, it felt a bit underwhelming in portion size—especially considering the price. The fish version, marinated in ginger soy sauce, was perfectly seasoned but quite small for the cost. Win Son also offers a selection of Taiwanese pastries that are hugely popular staples in Taiwan, such as pineapple cakes and other traditional sweets. I didn’t get a chance to try them on this visit, but they looked incredible and are high on my list for next time. Overall, Win Son offers an inventive and flavorful take on Taiwanese street food, with thoughtful vegetarian options and vibrant, bold flavors throughout the menu. While some dishes may not feel as filling for the price, the quality and creativity of the food make it a spot well worth returning to—especially to explore more of their beloved pastries.

Jaye Aster Broder

Google
We think the restaurant was fairly efficient in line management and timing food. The staff work very hard. There is a good mix of sweet and savory items. There is seating but it’s right. We had the egg and cheese pancake. We didn’t find it too oily as other reviews noted but think that meats would contribute to a greasy texture. The scallion flavor was pretty mild. The red rice donut was so underwhelming that we discarded most of it. I think this is a nice spot to try with one other friend because you can chat while waiting in line and split two or three things to try. It’s probably not work the social media hype.

Léa Dalle Lucche

Google
Great concept with Taiwanese comfort food. I loved every dish we tried. I’ll definitely come back to try the dessert menu, which looks amazing and is what made their reputation in BK. There’s seating available, no wait when we went, and service was quick. That said, I found it a bit pricey and really loud — though the playlist was great.

Cassia A

Google
Ok. Solid. But overhyped. The two things I got here were really solid: rice noodles and fan tuan. That said, I think the scallion BEC looks overrated and greasy. The fan tuan is slight sweet, crunchy, and overall very delicious. For $7, I’d get it again but wouldn’t wait in line. The rice noodles were very propper. I wish they had more protein in there, but honestly they were very solid. Overpriced, though. A meal size. On weekends there’s not a crazy line anymore which is a blessing. There is a wait to sit down and eat though. I almost wanna give them 4 stars for being overpriced and overhyped but I can’t lie… the noodles and fan Tuan were delicious.

Jake Waage

Google
Everything I've had here has been great. Don't sleep on the gluten free option for the sandwiches - they come on an outstanding mochi bun. Partner was thrilled with it and it was good enough they should make it clearer in the menu, I'd order even though I'm not gluten free!

Isabella Grandic

Google
While there was definitely some greatness here (Fan Tuan standing out), I was a bit underwhelmed at this Win Son. I went twice - once for scallion bacon egg & cheese pancakes and once for dessert - the mochi pastry w strawberries (it’s seasonal). The pancakes were good, but they were lacking something exciting for me. I hardly tasted the scallion. I really liked the fan tuan tho - a pork belly rice wrap thing. The mochi pastry was good, but not worth routing for. Everything was kinda expensive. Like price : mind blown ratio was off. Impressed by the speed of the line & service all things considered.

Tracy E

Google
The positives: I've been wanting to try this place for a while, so it was exciting and more convenient when they opened up this location in Manhattan. The food is tasty and have great flavor combinations in everything I ordered. The employees are also friendly, it made ordering and paying fast and easy. The negatives: I waited over half an hour with my boyfriend for our order. We were standing in the designated waiting area and no one checked in with us until we had to ask ourselves after 20 minutes. One of the employees did pack a single (1) gratis mochi donut to make it up to us, and I appreciated the small gesture even though we ordered over $60 worth of food. There needs to be a more organized ordering system to avoid making others wait or get accidentally skipped; it felt like they were trying to do too much with a line practically out the door. The scallion pancakes are greasy but I guess that's to be expected with the way they are made. The food is good but definitely expensive for what it is.

iSamanthaCook

Google
Omg the scallion pancake BEC is a life changer. It comes with a really good sauce on the side - a sort of chipotle aioli I think? I also had the mochi donut which had this beautifully dense, spongy texture which I wasn't expecting, and which I also highly recommend. You order at the counter and if you're not getting it to go they bring it to your table. The staff is friendly and warm yet efficient. I can't wait to go back and try another thing on the menu!
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Caitlyn M.

Yelp
I had a dinner in the nearby so I only stopped in to try the custard toast for dessert! The bakery is cute and modern with a good amount of seating inside. They have creative Taiwanese American pastries and dishes. The custard toast was pretty good, not too sweet and I liked that it was brûléed. It didn't blow me away but it was a solid dessert. Will definitely have to come back to try their BEC scallion pancake!
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Alex L.

Yelp
Top line: decent but over priced for what it is. Note: this review is for delivery only. We ordered the scallion pancake (BEC), two bakery items, and the rice roll. Overall the pancake was good but didn't warrant the price. In taiwan, this is considered street food for $6 each. It was slightly greasy but most Likely better when it's fresh and hot. Its shelf life is prob around 20 minutes before it becomes a bit soggy. The donuts were very mid and the date cake was a bit too sweet. Overall, I would get everything fresh and not for delivery. May try it again in the future if I am in the area.
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Alexa T.

Yelp
I had a pretty good experience here! Despite coming on a Saturday afternoon, I was able to order, get a seat, and dine in within 45 minutes. There's a single stall bathroom straight in the back. There was a line out the door when I got there but it moved fast. The longest time I had to wait was for a table. After you order, you stand in a different line for a table with your number. J didn't realize there was a dine in component here with servers bringing your order and giving you water. So tip your servers! There are 2 areas where you can get utensils, napkins, and hot s I got the bacon scallion pancake ($17.42 with tax). It came with this orange sauce that I really enjoyed. I don't know what it was to be honest but I really liked it. I also got hot sauce to dip it in. I would say that it's a solid sandwich (?), but not worth $17. I love scallion pancake anything so that's why I enjoyed it.
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Ashley J.

Yelp
Love this spot. Go to order is bacon egg and cheese scallion pancake - it's really filling. I usually only eat half and save the rest for later or split with a friend. The sauce they give you is addicting. The fan tuan is also incredible. Plenty of indoor seating.
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Matt L.

Yelp
Win Son continues to serve things that surprise me in flavor and innovation. Seasonal nian gao: they've turned the usual Chinese New Year item from steamed glutinous rice cake to a superior competitor to the donut. It carries the summer berry compote on top really well. The pine nut cookie is sticky, flaky, and caramelized.
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Theresa L.

Yelp
Came to Wn Son on a Saturday around lunchtime-- I was expecting there to be a longer line, but it only took around 10-15 mins to place our order. The ordering experience was seamless. There's a line to order and another line afterwards to be seated. The system worked well and there wasn't any stress to find seating. The restaurant is fairly large as well! Unfortunately, the food was pretty mediocre. The BEC Scallion Pancake was super greasy and heavy. It was by no means bad, but since it is so popular, I was expecting more of a wow factor. The Wintermelon Milk Tea also tasted a bit watered down. I thiiiinkkkk it was a soy milk base that was super fragrant and clean tasting. Definitely a try-once kind of place. I'm glad I got to try to see what the hype was about but wouldn't return.
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Jaimie C.

Yelp
Viral bakery spot that's been getting a lot of Internet traction featuring Taiwanese inspired items- overall imo only the scallion pancakes are worth the hype, the other ones are just okay...not worth the price Best items: 1. Bacon egg and cheese scallion pancake- THE BEST (must get); godly with the house special sauce 2. San beiji chopped cheese scallion pancake- also very good, more oily and meaty than the BEC, but very flavorful Mid Items: 1. Rou Bao- decent but nothing special 2. Millet mochi donut - good (soft and fluffy), but doesn't stand out vs other donut places Can skip: 1. Pork fan tuan - too much rice, and bland, no flavors or sauce ( not even comparable to the fan Tuan I grew up with in Asia) 2. Lu rou Bao- SO DRY- literally just Lu rou fan wrapped in a fried bun; also a lot more bun than meat :/ Overall- scallion pancakes are def worth the hype!
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Kristelle B.

Yelp
4.8 STARS So happy that Win Son finally opened a location in the city! Since I visit out of state a few times a year, it's somehow out of the way to trek all the way to Brooklyn. This is a much easier location that is close to a lot of other cool spots. Vibes= 5/5. I came here at around 3 pm on a weekday and was surprised to see it was full. Plenty of seating so that wasn't a problem. I love the bright and clean interiors. Just an overall vibey atmosphere! I also wanted to commend the to-go area on the side where you can grab a box and bag if in case you want to take leftovers. Food=5/5! As amazing as I thought they would be. They have so many options of both traditional and modernized Taiwanese items like scallion pancakes, pastries that I'm also impressed were still available fresh in the afternoon, etc. The sweetened soy milk I had was so delicious and is very similar to authentic ones in Taiwan. The chicken wings were delicious as well.
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Derrick N.

Yelp
I was finally able to head to the much hyped Win Son Bakery. And it delivered. Although the line was very long--out the door--the establishment worked relatively fast and the manner in which it is very impressive. First you order your food after being in line, then you are assigned a number there is a separate line for tables. This avoids situations where a one person takes over a table while the other waits to order food. Very efficient and fair. I had the scallions pancake breakfast burrito and it was so good. The scallion was so flavorful and it complemented the eggs and bacon so well. Especially with the sauce. The star of the show, however, was the mochi donut. Wow. It was truly the best donut I have ever had. It had a cotton candy like texture to it when chewing. So unique! This is great spot for brunch with friends and you are guaranteed a great time with their amazing food. 5/5.
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Jessica H.

Yelp
Heard a lot about win son so I had to check it out as a fan of taiwanese breakfast. I really enjoyed their fan tuan, the you tiao inside was crispy and crunchy- as it should be! Executed very well. The rice was nice and chewy, the pork was savory, and the addition of the eggs made for a nice protein-ed start to the day. I would definitely order this again. The tian doujiang was refreshing and perfect. Good soymilk flavor. Not too sweet. It came with a fresh you tiao which was tasty when dipped. The rest of the items I tried were pretty subpar unfortunately. I tried the side scallion pancake as I didn't think I could eat an entire sandwich (and also heard they were a bit greasy). Unfortunately the pancake was pretty hard and it had an unpleasant flavor imo that was oddly shrimpy. The chili oil dip it came with was tasty though. The pancake itself wasn't very flavorful. The millet mochi donut was pretty much like a butter mochi- very chewy texture. A bit dense, very heavy feeling and greasy. The flavor was alright.
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Hayden S.

Yelp
So it was good but waaaaay over hyped. The fan Tuan lacked flavor but was cool. The BEC was really good but super oily. I didn't feel great after eating it. I want to try the original location but this felt really watered down from other spots of I've had with similar foods. Maybe I need to try it again!
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Olivia F.

Yelp
Made the trip to Win Son on a Monday afternoon after hearing so much about it! The line was short and we were lucky to find a table immediately after ordering. The workers were so kind and helpful the whole time. We ordered the egg and cheese scallion pancake, pork fan tuan, and the vanilla cream bun. The scallion pancake was my favorite, although the sauce is slightly overpowering. Next time I would add the bacon. The fan tuan was my sisters favorite. The pork is sweet, salty, and crispy! It balances perfectly with the chewy rice. We also tried the vanilla cream bun which was absolutely stuffed with custardy vanilla bean filling. The bun itself was soft and not overly sweet but it just wasn't an item we'd order again. Would love to visit again to try different things! I'm not sure how I'd feel if we had to wait in a very long line or wait for a table like I've read.
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Whitney D.

Yelp
It was my first time at this location. I went to the brooklyn location a few months ago and was so happy they were opening up in Manhattan. My friend and I had breakfast here. I told my friend we had to get the Bacon, egg and cheese on a scallion pancake. Sooo good! the place has seating indoors and it is clean. The tables are on the small side and a bit close together. I will be back again for more BEC sandwiches! The service was good and the staff were friendly.
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Simon W.

Yelp
I've been to the original location a couple of times and really enjoyed the food every time I've been, but the location and lines meant that I rarely go. I have eagerly awaited the opening of this new location in East Village and went during their first week. The space itself is very open and bright, making it feel very welcoming, though laptops are not allowed and there's no WiFi. I think they still have some kinks to work out with the ordering because I waited ~15 minutes after ordering just to get a couple of pastries (they didn't require reheating). But I'll say even with the extra wait, the food is worth it! The red date cake is a MUST TRY -- I didn't try this until my third visit but since then I've always gotten it. The mochi donut has great taste and texture. The fan tuan is a delicious savoury snack if you're looking for something other than a pastry. The only "miss" that I had here was the custard toast (it's the only thing I managed to get a photo before it got completely devoured), I thought it was too bready and had not enough custard.
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David C.

Yelp
I tried a bunch of different menu items after seeing hype around this spot and left thinking that some menu items were better than others. For drinks, I tried both the Mango Jasmine Tea and the Alishan High Mtn, both of which I thought were relatively weak (even after seeping the Alishan for a while). For the food items, my favorites by far were the fantuan and the custard toast - I would recommend these to anyone trying this spot. Unfortunately those are the only two items i would recommend - the scallion pancake had the texture of a cracker than an actual scallion pancake and I didn't really care for their egg and bacon scallion pancake sandwich, which is supposedly their signature item. Service was exceptionally nice and helpful and I did enjoy the fantuan and custard toast which is why I rate this spot as a 4 star instead of lower. However I personally wouldn't want the other menu items again.
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Jeremy P.

Yelp
Went here on a Sunday around noon and there was a line outside the door. From my understanding, their lines are consistently out the door, but it moved fairly quickly for me. They are very organized in terms of seating so we were sat before we got our food which was nice. The food was pretty good, but both dishes we ordered were walking the line of being too salty. The scallion pancake for the BEC scallion pancake could have been more crispy. The imperial glaze chicken box was also very good and saucy, but the fries were the star of that dish. The sauce for both the fries and the scallion pancake was also very good. It was a tangy aioli. I had the 5 spice latte and didn't really like it. It wasn't very sweet and this spice is used primarily on meats so it reminded me of savory dishes. I'd come here again to try some of their pastries. I would definitely try ordering on the app to order ahead or depending on the line because I checked the to-go app and it showed that I could get the food within 20 minutes.
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Brandon N.

Yelp
Honestly, the first two bites were the best. Afterwards, didn't really feel as impactful. That being said, the scallion BEC pancake/sandwich is a wonderful experience that will inspire you to make it at home because of how nice the texture and flavor combination is. That being said, it's not mind blowing, and it kind of just becomes OK once you realize you can, well, make that at home...lol. It's just a scallion pancake with BEC inside it. The mochi donut also felt the same, where the first two bites were cool and you got a very fluffy chewy texture. Soon afterwards though, it starts to feel a little heavy and repetitive. The first few bites live up to the hype and then the rest becomes just mediocre. Still, Winston Bakery is worth a try, especially if you can bring a friend to share with you. I made the brutal mistake of having no friends.
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Jenny H.

Yelp
I was walking by when I realize this is the bakery from Williamsburg. As a Taiwanese American, I appreciate how the owners have highlighted the cuisine and based on the reviews I was super excited to try. Since we were on our way to movie theater, we decided to take out. Upon going into the bakery, the place is very busy though the line moved fast to order. The place is clean, new-ish and diner like. We decided to order BEC Scallion pancake & Lou rou Bao. The wait was about 10 minutes after order then receipt of food. After 20 minutes arriving at our destination we ate our takeout. While the Lou rou Bao was delicious, it was greasy. The BEC sandwich lacked salt and do was bland than I thought. Unfortunately I had greater expectations. I will not go out of the way to try again. But if I happen to pass by, we will see.
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Wen Na Z.

Yelp
Win Son is good, but dang it's pricey. We ordered the Fried chicken milk bun with wasabi salad (fried chicken and veggies were fantastic, milk bun tastes like a bun), San bei ji chop'd cheese scallion pancake with fries (super flavorful, but tasted the least healthy), Pork bian dang (well flavored), Pork fan tuan (pretty standard), Snow pea salad (refreshing), Almond chocolate Bo lo bao (didn't taste the bolobao, tastes like a very sweet pastry). We also ordered the jasmine mango milk tea and the caramel jujube latte - I think I'd skip the latte next time.
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connie a.

Yelp
Pretty delicious. I'm Taiwanese- it's a fusion cafe but the flavors are authentic. Got cold brew and a rice roll with tofu. The tofu reminded me of the braised tofu my mom used to make. Cold brew was good too. Came on a Friday afternoon- it was crowded but eventually found a table. Really nice clean cafe and roomy enough.
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Sophia W.

Yelp
Win Son is a unique fusion Taiwanese cafe, with a big selection of both savory and sweet pastries. The egg and cheese scallion pancake was so good, it's fresh and crispy. I also loved the sauce that came with it. The fan tuan was also really good, with pork floss and egg inside. It's mostly self-service, with lots of tables. It can get crowded, but people come and go pretty fast. It's very casual inside.
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Nicole N.

Yelp
I'm a fan of Win Son because it combines familiar flavors in interesting ways! I've been to their Williamsburg location as well as their prior Manhattan pop-up location several times. So glad that they opened a permanent location in Manhattan! The jiu cai chives scallion pancake is by far my favorite item on the menu so far. The hype is all around the BEC but yall are sleeping on this savory gem!! The chives and vermicelli are well-seasoned in a soy-base sauces and it actually works with the melty havarti cheese! The scallion pancake is able to soak up all the sauce and pack all the flavors together. I also got to try their shrimp burger. While the shrimp patty featured fresh and juicy shrimp, I felt like the burger itself lacked a "central" flavor profile. The mayo-base sauce temporized the tartness from the pickled veggies. I wish I had some extra chili oil to add another layer. The sanbeiji chop'd cheese reminded me of the three cup chicken I grew up eating, but I wasn't expecting minced chicken (even though it was in the name lol). The chicken bits were on the drier side for me so I wished there was some extra sauce. Loved the basil leaves and spices tho! The space itself is cute with a good amount of seating and natural lighting. I appreciated how the menu was very clearly displayed and how food came out at a reasonable time. Next time, I look forward to trying the jujube or five spice latte and other savory/sweet snacks!
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Frank A.

Yelp
Make the trip, wait on the line to order your food, wait on the line to get a table, wait for them to bring your order to your table. Typically not my kind of place, but the food is amazing. The vibe is great too. We will be back very soon.
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Simer C.

Yelp
Ambiance: (5/5) great aesthetic and plenty of seating, it is just really busy. Price: (5/5) great prices for the area. Food: (5/5) really enjoyed everything we got. The black sesame coffee was great. I haven't seen this flavor anywhere else. The mochi donut was great (not too sweet). We also got a couple of savory items that are pictured, but I can't remember what they are called. It seems like sweet or savory, you can't go wrong at this cafe. Service: (5/5) even with long lines they are efficient.
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Paul P.

Yelp
Checked out the new location of this bakery in the East Village after being a regular at their original Williamsburg shop. The new spot has the same cool menu, but I think the Williamsburg location edges out a bit in execution. Tried the Millet Mochi Donut here, which is definitely the standout--unique texture and really different from your typical mochi donut. The Red Rice donut is a staple I've had before; good, but not as memorable as the millet one and doesn't stand out much compared to other donuts in NYC. My favorite bakery item has to be the Pine Nut Sun Cookie. Even though it's not mind-blowing at first bite, I honestly just keep reaching for it and snacking without even realizing as I chat--kind of addictive! The vanilla cream bun, however, was underwhelming. Prices are on the higher side, but that feels fair given the creative flavors and limited options for this style of bakery in the city. Popular in Brooklyn and seems to be picking up in the East Village, too. We could easily find a table for our group of five in the afternoon, but there are definitely times when you'll see a line out the door
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Rebecca M.

Yelp
We went here because of the great reviews and tried to get many of the items listed in reviews as "must try" or " do not miss". The restaurant was neat and clean with limited seating. The staff was friendly, although I didn't like ordering at the counter, having the food brought to us at the table, and being asked to tip prior to any service. I asked if I could leave more tip at the table at the end of the meal and was advised I could tip prior to the meal at the counter? The scallion pancake bacon egg and cheese had well done bacon and the havarti cheese gave it a nice taste, however it was definitely way too greasy for me. The fan tuan pork roll was a pleasant surprise with sticky rice, an egg, and the perfect amount of crisp flavorful pork. The warm custard bun was delicious and filled with warm custard with the perfect amount of sweetness. However, I found the mochi donut too dense/heavy and slightly greasy. The iced latte was good, but the hot coffee was lukewarm warm and not very flavorful. Unique and creative food yet too greasy for me.
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Anna D.

Yelp
I was so excited to see the bakery down the block from me and didn't know when it would open for dine in. I walked outside this morning and there was a line already at 8:45AM! They opened at 9AM and the line increased and died down towards 10AM. The menus don't have pricing at the moment which makes the $30 breakfast a surprise. I've never been to the Brooklyn locations so I got the BEC scallion pancake ($15), the pork fan tuan ($7) and a regular latte with oatmilk ($5). Definitely forego the regular latte, I'm not partial to black sesame or the specialty flavors but if I were I'd go for those. The BEC is a really decent portion - a bit oily for my tastes and it overwhelmed any of the flavors inside. The Chipotle Mayo (?) sauce it was served with helped a lot. I think I could really enjoy the pork fantuan - don't forget to peel off the plastic wrap! The rice is soft and the pork floss is quite good. It comes with a tasty chili oil! My only gripe is that there was an extremely hard piece of pork on one end that I couldn't chew through and had to shove the whole thing in my mouth to use my molars haha. There is a decent amount of seating, mostly geared towards party of 2s but you can push a table together. It's fast casual but it got a bit awkward bc they basically have you sit in the same order that you ordered in, which for the first day I understand they want to optimize serving as quickly and easily as possible. What I didn't like was that I had to sit next to a couple that had just very obviously came from a run and not to be rude, had an odor. There was other seats that opened up as the pace of customers eating outpaced the order being served, but it didn't feel like I could move. Hopefully another time I can sit where I want instead of all packed in like sardines.
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Tunaidi A.

Yelp
I'm glad Win Son opened up in Manhattan. Always a fan of their scallion pancake sandwiches and soy milk, but could never really appreciate their baked goods. It's probably just me though.
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Sheryl W.

Yelp
Food: All delicious Scallion pancake BEC was savory Fan Tuan was amazing on texture - crunchy crispy sweet smooth Mochi donut was a warm well made donut with that mochi consistency on the inside Service good Ambiance good, solid lighting
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Thomas M.

Yelp
I felt conflicted about Win Son. The food was good (sometimes with a slightly American twist), but really no better than the food in Chinatown 10 blocks down, at 2-3x the price you would pay otherwise. We ordered the scallion pancake BEC, the fan tuan, and the mochi donut. The first couple bites of the BEC were great, but then the grease kicked in and we hit a roadblock from its heaviness. I did not like the sour-cilantro-mayo dipping sauce that came on the side. The fan tuan was yummy (the rice had a good texture and the filling hit the spot, but also $7 for a fan tuan is pretty insane. The mochi donut had an amazing chew and bounce to it, and is probably the only item I would return for.
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Angelina M.

Yelp
fast service, clean restaurant, the food was mediocre. scallion bacon egg and cheese pancake too oily, mochi donut fine. The iced lattes were the best part of breakfast and they were ordinary.
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Tully B.

Yelp
Win Son has a buzz about it! And rightly so. My dad and I shared the BEC (bacon egg and cheese) scallion pancake with the perfect dipping sauce. My dad's favorite was the millet mochi donut and I loved the pork fan tuan. The sweet soy pork is flossy and the perfect textural crunch with the you-tiao in a rice roll w an egg! I wish I bought more fan tuan to-go for city searching snacks later in the day! The line/table ordering makes sense and set a great vibe for a mid-day bite. I highly recommend the Apple Sidra soda if you've never tried it- grand pairing with the bec. The line moves fast enough, try Win Son!
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Clara S.

Yelp
Heard SO much hype around this place and I decided to check it out once I realized they opened a store in Manhattan! I ordered 3 of their most famous dishes for delivery, so I can't comment on service or ambiance. - BEC scallion pancake: 5/10 (I had so much hope for this sandwich but.... It was just plain greasy and soggy and heavyyyyy. The sauce added to the heaviness of the dish, but at least it cut through the oil taste and made the sandwich more flavorful. It was so oily that I could still taste the oil throughout the day. Would it have been better if I had eaten it fresh, in store?) - Mochi donut: 7/10 (I liked the chewy mochi texture. But as someone who has had a lot of mochi donuts in Asia, I'd say this donut is just ok. Not too sweet, and you can really taste the rice flavor.) - Fan tuan: 5/10 (I don't know if it's because I didn't eat it right away, but the pork inside the rice roll extremely hard. Also it wasn't that flavorful-- I could mostly taste the rice and egg.) Overall, I was pretty disappointed. Hopefully the experience in-store in the Brooklyn location is better, but the delivery experience in the East Village location was not it.
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Andrew M.

Yelp
This is a great spot for a quick and satisfying breakfast. The staff is very friendly and happy to answer any questions you may have. The scallion pancake was extremely savory and quite filling. Normally, I would skip the custard toast because I have never had one that wasn't disappointing, but this one was fantastic. It was fluffy and flavorful, starting off subtly and becoming more delicious with every bite. Be prepared for weekend crowds, but the line moves quickly and is well organized.
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Sally V.

Yelp
The beloved Win Son bakery is finally in Manhattan! I loved the Williamsburg location so I was very excited to visit their new one in the East Village. The space is bigger with lots of seating available when I came around 6 pm on a Sunday. You order and pay at the register and then they give you a number to take to your table, and will bring out your food when it's ready. I got the pork fan tuan and red rice donut. I LOVED the pork fan tuan. It was the perfect combination of textured and flavors and I highly recommend trying that one. The red rice donut was interesting--I found it denser than most donuts but it was still delicious. I'll be back next time I'm in the mood for the scallion BEC.
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Lucy L.

Yelp
Pretty overpriced for mediocre food. The pork rice roll was pretty dry. The bacon scallion pancake was pretty much only bacon with some egg. You're right by Chinatown, the food there is better and cheaper. Also had to wait 10 minutes in line for the bathroom because they just let anyone go and people don't really have bathroom etiquette here
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Stephanie T.

Yelp
The food was good overall. The scallion pancake is worth it, the smash burger is small and not really worth it. I like the black sesame latte as well. My friend said the pastry is alright, nothing to rave about. The line is long so expect a 20-30 minute wait. They are getting three stars because of their table system. You get a table based on luck. If when you order, there is table available, you'll get one. If there is no table available, they will make your order takeout. My order was takeout but the two people after me got a table which makes no sense. What if I want the option to wait and get a table? The system seems unfair, they need to revisit this as soon as possible. I suspect they get a lot of complaints. I eventually got a table after speaking with the manager.
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Clarisse T.

Yelp
so glad i was finally able to visit! luckily they opened a loc in manhattan and didn't have to go all the way to brooklyn area! soy milk was on point, the egg crepe thing was very yummy and i loved the addition of the bacon!!! they had a great system to get you seated soon and people don't linger around at the table after they're done either. def would come back again and try their fan tuan!
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Jennifer R.

Yelp
We had the Jucai scallion pancake. It was good but very heavy. My husband and I split it and it was still a bit much for me. Tasty for sure but be prepared for leftovers.
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Mindi D.

Yelp
Finally had the chance to try out Win Son and it did not disappoint! The scallion pancake bacon egg and cheese lived up to the hype!
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Anita K.

Yelp
I really loved the bacon egg on a scallion pancake it was truly unique and just an explosion of flavors. Not sure if I need the creme brulee toast I thought it was more of the creamy texture I think. I definitely want to try some other pastries here but will be going back for the bec. There's a good amount of seating and the service is fairly speedy. It's a nice sizable cafe space with a simple clean aesthetic.
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Christine L.

Yelp
Came in on a rainy day for a light lunch since there was no line. I usually see a line out the store. There was a short line at the register when I walked in but moved fairly quick. There is a sign to order before seating. I wasn't too hungry so got the fan tuan. You can either order with tofu or pork floss. The cashier then rings you up and gives you a number placard where you can go seat yourself. Water and food are bought to your table. The fan tuan was good, the crueller was crispy. I loved that they had egg inside which I've not seen before. Very tasty. Seating was packed but turns around pretty quick. Have to come hungrier next time to try more of the menu and drinks!
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Peggy C.

Yelp
Strong 4 stars. I am happy that Win Son opened a location in the city near my job because Williamsburg is inconvenient for me, but the food is so original and tasty, it made the trip worth it. Hooray for milk buns and scallion pancakes whenever I want! I've tried a number of items on the menu, and some are amazing and others are good. I didn't love the lurou bao because the meat had a curry spice to it, which I wasn't expecting. The outside croquette was excellent, however. I thought the fried dough inside the fantuan was a tad too crunchy, but it was one of my favorites, regardless. The milk bun is fantastic-- the bread is so good that I would go back to try a smashburger, which I originally thought might be too boring. The mochi donut had great texture, but a word of caution, it's quite filling. I love their sesame latte, not too sweet. Prices are pretty high, and service is perfectly fine. Come for the food!
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Evan N.

Yelp
Win son now has a location in Manhattan, and you can see it's popular based on the line when you walk by later in the morning/afternoon. In my opinion the Brooklyn location reigns supreme. The mochi donut was still fantastic but it seemed a little different from the Brooklyn locations. The custard toast and Fan Tuan are still immaculate and no complaints. The Fan Tuan is one of my absolute favorite bites in NYC. The location itself lacks any sort of character compared to the Brooklyn location. I just really enjoy the Brooklyn location a lot more because it's more inviting. I would make my way to Brooklyn as I have a couple times to come to Win Son in the future.
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Arianne A.

Yelp
I've gone to this place a few times and the food is always good and service is usually great but today I had a small off experience. I had gotten up to grab a to go box for the rest of my food. I had maybe been gone literally like 40 seconds and when I came back someone had thrown all the food out. I suppose I could have asked the girls next to me to watch it just in case but I felt like there was a decent amount of food left and one item I wasn't even really touched (I took one bite of it) and it was thrown out. I think what bothered me the most though was the server who threw it out realized when I was standing there with a new to go box kind of confused and bummed and there wasn't really an acknowledgement that it was a mistake. He just kind of said "oh I'll take that," grabbed my box, and threw that out too.... weird encounter and wasn't really pleasant. I'm bummed because I paid full price for a food item I didn't get to really eat and wanted to save for later and it ended up in the garbage.
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Joe C.

Yelp
Pretty good - the fan tuan is a hit. The prices is manhattan price so there's that. I think Brooklyn one is cheaper
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J Z.

Yelp
Popular for a reason! I don't normally seek out viral restaurants or experiences, but a friend was in town and wanted to go. The line was long, but moved quickly. We even got a table shortly after we ordered. Staff was shockingly nice, considering how swamped they were. Getting treated kindly with a modicum of respect was a shock, which clearly shows that this business prioritizes experience as well as food. I had the scallion pancake BEC and it was absolutely delicious! My friend thought it had too much cheese, but I don't think there is such a thing. When you but into the center - where the pancake was the thickest - you got the best combination of flavors. We also shared the tofu fan tuan and WOW. That was our favorite. Try it! Eat at the bakery or take it to go. Either way, you will enjoy the experience.
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Trish D.

Yelp
Visited Saturday 4/5 around 3:30pm. Food - really great. Tried a variety of things. Scallion pancake BEC is a must (also tried the chopped cheese and it didn't hold up as much as the BEC, made pancake soggy and it's harder to eat) This review is primarily about the service. My party was 3rd in line to order and the line was not that long, but the restaurant was fairly busy and not a lot of tables were available. So naturally, as I see a table open up, I go to sit down while my friend waits in line to order for us. A few minutes later one of the servers goes up to me and says "You should only sit down at a table if you have a number and have ordered already." Gave me the meanest look up & down, and then walked away. I understand why she said this, and would've totally gotten up and complied if it weren't for the way she said it to me. (I can understand NY bluntness, but this was just snooty & rude... go to LA & do that). If this restaurant really wants to enforce this rule, make a sign for the people in line and train your employees to crowd control more professionally.
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Jacob C.

Yelp
Overpriced, but definitely good. The place is super popular and there was a line around noon on a Sunday. I'd recommend doordash for pickup as it only takes abt 10 minutes. The fantuan was j as good as the $1 I had on the streets of Taiwan (except this one's $7 ). The BEC had great ratios, but the scallion pancake could've been crispier. The sauce was very ginger forward so I didn't really use it. I liked everything but it was $25 for 2 items, that's my only complaint