"Don’t let the Story Hotel Signalfabriken’s location in Sundbyberg, less than 20 minutes from Stockholm ’s city center, confuse you; this is one cool hotel. Tiny Sundbyberg may be a lively suburb of the capital, but it’s also Sweden’s smallest municipality, and its distinctive character shines through in this reclaimed former manufacturing complex on the town square. An extension of its first hotel, in Stockholm’s city center, the artsy Story brand’s second outpost takes the industrial-chic look even further, with floor-to-ceiling casement windows, doors repurposed as headboards, track lighting, and plenty of exposed brick and concrete. And yet, the look is far from spartan; its signature Scandinavian cool infuses the hotel with a warmth and softness that appeals to both the weekday business travelers (the surrounding area is home to a number of major companies) and discerning weekend tourists looking to explore a local neighborhood. Story knows how to do nightlife and cuisine, and it attracts more than its fair share of the inevitably well-dressed locals to its bar and restaurant."
