"Feed Your Skin Koreans are masters of skin care, and Korean beauty products are sweeping the globe. One of the most popular beauty brands is a label called Skin Food. The brand takes natural ingredients such as celery, broccoli and coconut (basically a salad for your face) and turns them into cleansers, toners, masks and makeup. Add to that colorful packaging, affordable prices and lots of free samples, and you’ve got yourself a must on your shopping itinerary for your trip to Seoul. Skin Food and other beauty stores aren’t hard to find—they can be found in almost every mall, subway station and shopping district of the city."