"Founded in 2009 by Sarah and Jacob Dusek, this operation helped pioneer upscale 'glamping' near major U.S. parks, offering touches like king‑size beds next to Zion National Park, West Elm furnishings near Yellowstone, and tented camping with en suite bathrooms close to the Grand Canyon. It reimagined the African‑safari aesthetic for American landscapes while emphasizing sustainability—off‑grid power, minimal water use, no single‑use plastics, and extensive use of recycled materials—and played a central role in popularizing luxury canvas camping before the founders sold the business in 2018." - Kathryn Romeyn