"A family-owned luxury hotel group with a strong emphasis on quality and design is working to articulate a clearer voice around sustainability and wellness, and has engaged senior advisors to help shape that direction. The group emphasizes unusual, locally rooted cultural experiences—examples cited include Muay Thai programming in Bangkok, tea experiences in Taipei, and distinctive culinary moments—and aims to knit those individual experiences into a cohesive, purpose-driven brand narrative." - Jennifer Flowers