"Contrary to popular belief, most Denverites do not dress like cowboys. But those hipsters that do, do it right at Rockmount Ranch Wear. Some seriously cool fashion pieces have been flying off the racks here since 1946, when the shop opened in at this locationin what is now called LoDo. Elvis rocked a gingham shirt from here, Jack White wore red fringe well on the cover of Elephant , even debonair Cary Grant donned one of their red chambray shirts with pearl-snap pockets. The costume designer for Brokeback Mountain made the men look like men in classic denimfrom Rockmount. Giddyap."
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