"Celebrated Austin restaurateur Larry McGuire (Jeffrey’s, Perla’s) turned his passion for style and design into a second career when he purchased this retail brand. With locations on hip South Congress and near the Whole Foods flagship, By George sells chic clothes for men and women (think brands like Our Legacy, Protagonist, and Jenni Kayne). The home-goods section of the store gives the chance to outfit your dining room (oak bowls, scented candles), pamper your four-legged best friend (plush, round dog beds), and, since it’s Austin, broadcast music anywhere in your house with a speakerdesigned to look likeaclassic Marshall amplifier. If you’re lucky, your visit might coincide with a pop-up from alocal restaurant."