"Reesa Kashuk, a ’90s kid from New York, moved to California to pursue a career in advertising in 2014. But she craved the specific style of bagels that she grew up with and started boiling and baking them for family and friends as a hobby. Eventually, Kashuk dropped her advertising gig and started a New York–style bagel business during the pandemic." - ByThe Bon Appétit Staff & Contributors