Why Restaurants Are Charging $12 for Fancy Butter | Bon Appétit
"A celebrated California tasting‑room restaurant led by Thomas Keller that played a pivotal role in bringing the butter to prominence after the chef received a sample, declared it far superior to anything his kitchen made, and began purchasing it—an endorsement that helped spread interest among Michelin‑level chefs and alumni." - ByNoah Lederman
