"What began as chef-hosted omakase dinners in private homes during COVID ballooned after popular TikTok reviews amplified demand: two posts from a noted food reviewer garnered roughly 169,000 and 776,000 views respectively, and the chef estimates about 100,000 views is the tipping point for noticeable business impact. That newfound interest helped the chef expand from pop-up omakase events into opening a sit-down restaurant in Manhattan." - ByMaggie Hennessy