At the National Restaurant Association Show, Creepy Tech Predicts Your Order by Your Gender | Bon Appétit
"In 2019 the chain spent hundreds of millions to acquire technology intended to customize drive-thru menu boards—changing offerings based on factors like time of day, popular items, or the weather—and later sold that technology to Mastercard. The investment illustrates the quick-service industry's move toward predictive, algorithm-driven menu personalization aimed at increasing sales." - ByKristen Hawley
