McDonald's

Fast food restaurant · Chesapeake

1

@bonappetit

At the National Restaurant Association Show, Creepy Tech Predicts Your Order by Your Gender | Bon Appétit

"In 2019 the chain spent hundreds of millions to acquire technology intended to customize drive-thru menu boards—changing offerings based on factors like time of day, popular items, or the weather—and later sold that technology to Mastercard. The investment illustrates the quick-service industry's move toward predictive, algorithm-driven menu personalization aimed at increasing sales." - ByKristen Hawley

https://www.bonappetit.com/story/wahlburgers-creepy-restaurant-tech

3937 Portsmouth Blvd, Chesapeake, VA 23321 Get directions

mcdonalds.com
@mcdonalds

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