"A playful, bright-pink–branded bagel business with a strong social presence and multiple locations (11 across four states) that blends nods to New York and Montreal styles. The menu — shaped by founders Andrew Dana and Daniela Moreira — ranges from classic-ish combinations like pastrami with bodega-style eggs and melty cheddar on an everything bagel to playful items such as pizza bagels and a cinnamon-raisin bagel smeared with crunchy granola–spiked peanut butter and strawberry-mint jam." - ByElazar Sontag