Can TikTok Help Restaurants Succeed? It's Complicated | Bon Appétit
"A New York steakhouse known for $28 steak dinners that come with unlimited fries, it experienced a sudden surge after a viral TikTok review hit about a million views, prompting more than 100 people to line up and forcing the owner—who was in the kitchen that day—to add front-of-house staff to handle the rush. The viral moment spilled into traditional press coverage and accelerated the restaurant’s popularity, though the owner stresses that the boost would not have lasted without the underlying product and service quality." - ByMaggie Hennessy
