"Feelings toward the burrito chain, which was once synonymous with moderately upscale, fast-casual Mexican food, have soured in recent years. Her musings on the 'downfall of Chipotle' struck a tender nerve with thousands of commenters. In the video, the Los Angeles–based creator laments not just the $14 sticker price on a burrito bowl that once cost $9—but that it has somehow become less delicious. Users from across the country flooded her comment section with reports of declining quality at their own outposts." - ByLi Goldstein