"Millennials frequent this indie fashion and lifestyle store, known for its unique clothing at reasonable prices. You'll find Freitag messenger bags and Fjallraven backpacks, waxed high-tops from Bata, cloud-print pastel one-piece swimsuits by Lazy Oaf, skatedecks emblazoned with the Pepsi logo, and fanny packs fashioned from blue IKEA bags by Nikita Gruzovik. The designs err young, color-popping, and irreverent—nothing too serious or pricey, but always fashion-forward and funky." - Ashlea Halpern