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"Recently, I opened the app in New York City, and it brought me to Patrick Johnson in SoHo. I walked in, and they showed me an amazing swatch book of Albini fabrics. The making of a custom shirt is only a fraction more of the cost of a designer shirt off the rack; you're getting a shirt that not only is guaranteed to look better, but will last forever. It’ll be perfectly suited to your body shape and taste, and most importantly, it’s good fun! You go through the entire color palette; you see collar samples, cuff samples, buttons; and the whole thing is up to you (with expert advice at your side, of course). Matt's shirts from P. Johnson Tailors, thanks to the Fabric Butler app."