La Rubia Panama Hats

10 Best Places for Shopping in Key West | Condé Nast Traveler

"History buffs and hat lovers alike will appreciate a visit to La Rubia, where patrons can both buy the beloved Panama hats and learn more about the centuries-old (and UNESCO-heralded) tradition of producing them. The owners love to share stories of how much time and talent it takes to create these works of art, so be sure to chat them up. Also ask to see the Montecristi collection, including a $3,200 handwoven hat with stunning handiwork, then boomerang back to reality with the entry-level model, a $79 number that can be custom-fitted to your noggin." - Nancy DePalma