28 Best Things to Do in New Orleans Beyond Bourbon Street | Condé Nast Traveler

"You may think that a museum dedicated to just one cocktail is excessive and couldn’t be done with enough depth to keep things interesting. To that, New Orleans says: hold my Sazerac. Opened in October 2019, The Sazerac House is a multi-floor, multi-media, interactive dive into the intoxicating world of a whiskey brand. In a beautifully renovated building on the corner of Magazine and Canal, it manages to house a museum, a bar, and a distillery, all in one. Visitors are guided to the third floor to begin their tour. The floor traces the cultural influence of booze in New Orleans. Spoiler alert: it figures heavily in the city’s past. Exhibits are sleek, technologically impressive, and in some cases, interactive, detailing the start of cocktail culture in the Crescent City and the evolution of the Sazerac. The second floor delves into the brand, looking at the production of the spirit, including a hands-on look at ingredients, and a chance to sample the wares if you’re old enough. The ground floor exposes the inner workings of the on-site distillery, and the parts blend to form a cohesive whole, like a well-made cocktail." - Paul Oswell