"If a digital arts center was going to pop up anywhere in Barcelona, you’d bet your tapas fund on the district of Poblenou—the Catalan capital’s East London-like ‘hood, where once crumbling factories spawn start-ups, art studios, and museums like the Museu Can Framis. From the outside, IDEAL’s boxy exterior shouts movie theatre. And it was—for 67 years. Then it became a movie set, then nothing at all, before a regeneration project in 2019 turned the lights back on. It’s now southern Europe’s first facility dedicated to producing and showcasing digital arts projects, such as holography and virtual reality. Instead of watching an image, you’re thrown right into the image—meaning popcorn-munching to fill the slow scenes is a thing of the past." - Gemma Askham
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