"That buzz you hear is the energy of Gran Via. Cars whizzing by, shoppers toting handfuls of recent purchases, and locals strolling the colorfully lit street en route to the theater or an aperitivo with friends. This is the first Aloft property in Spain, and it has plans to host occasional Live at Aloft music concerts every two months at the hotel. The entrance to the hotel is small and hardly glamorous, but once inside, no one cares. The right price in the right location. This is where millennials go after they graduate from a stay at nearby Generator Madrid. It fits their style and needs well." - Ramsey Qubein