Korean restaurant · Yeonnam-dong
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Modern art museum · 가회동
Modern & contemporary Korean art, including Yoo Youngkuk's work
8 Postcards
Cultural landmark · 효자동
Historic royal palace with changing guards, gardens, and pavilions.
10 Postcards
Fine dining restaurant · Pil-dong
Innovative Korean cuisine with Michelin stars, creative dishes, wine
9 Postcards
Women's clothing store · 이태원동
Italian leather goods, apparel, accessories, and restaurant
1 Postcard
Cultural center · Ihwa-dong
Zaha Hadid's neofuturistic plaza hosts exhibits, fashion, shops
6 Postcards
Hotel · Sajik-dong
Stylish rooms, 3 pools, spa, fine dining, speakeasy, palace views
3 Postcards
Korean barbecue restaurant · Apgujeong-dong
Jeju black pork BBQ, staff cooks, free ice cream
2 Postcards
Historical landmark · 가회동
Confucian royal shrine with rituals, history, and peaceful grounds
Korean barbecue restaurant · 광희동
Aged YBD pork belly grilled on cast iron over briquettes
7 Postcards
Fusion restaurant · Apgujeong-dong
French-Japanese hybrid cuisine using local seasonal ingredients
4 Postcards