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How Do Nonalcoholic Bars Actually Work? | Eater

"Positioned in Williamsburg with a curated, ‘alternative’ adult atmosphere, this music-forward spot pairs a craft, spirit-free cocktail program with live sets from bartender-musicians. Menu development tapped a high-profile mixologist with Michelin-level experience to create playful, themed drinks like “What’s Ur Rising Sign” (inspired by Mitski) and “Me, A Houseplant” (lemon, elderflower, cucumber). The concept emphasizes sophisticated, health-minded ingredients (matcha, turmeric, bee pollen, natural sugars, and no canned soda mixers), price points comparable to cocktail bars (roughly $10–$13 for mixed creations; under $10 for unmixed options like Club Mate or kombucha), and an adults-only vibe in many cases to preserve a bar-like social environment. The founder deliberately avoids labeling the space ‘sober,’ aiming instead to attract both regular drinkers and those seeking a crafted, social alternative." - Emma Orlow