Christmas Pop-Up Bars Are Big Business | Eater
"A Fort Worth cocktail bar whose owner embraced the plug-and-play holiday franchise to avoid creating an annual concept from scratch; after paying the initial franchise fee and investing in specialty glassware and extensive decorations, the bar saw sales rise (at least 25 percent in the first year) and tailored its setup to be more Instagram-friendly to meet customer expectations." - Whitney Filloon
