"Terence Tubridy, founder of IGC Hospitality (which owns the rooftop and other venues), says his operation only charges diners who cancel on high-demand nights like Thanksgiving or New Year’s Eve: “This is not as a punishment, but to safeguard and protect the business.” He also stresses flexibility and customer engagement, saying, “If a guest reaches out about a charge, that is an opportunity to engage and talk and make it right. We will credit it back, apply it to a future table, and help folks understand the economics of loss.”" - Andrea Strong