Amazon’s ‘Treasure Truck’ Is Coming to Whole Foods Parking Lots | Eater

"Since being acquired by Amazon, the grocer has seen increasing integration with Amazon services: its private-label 365 products are sold on Amazon and available for fast delivery in some areas, and Prime members can get same-day or one-day grocery delivery. Amazon Lockers have been installed in select stores, and Amazon’s Treasure Truck now visits store parking lots to sell promoted items (the initial deal was an Instant Pot bundled with a $10-off-$40 coupon), a tactic that encourages additional in-store spending. Although some reported post-merger price cuts appear to have been short-lived, customers benefit from cross-marketing promotions and new pickup/fulfillment conveniences, and there is speculation that cashierless technology may be introduced down the line." - Whitney Filloon