Bar Sales Dropped During Dry January 2020 | Eater
"The manager of this Upper West Side bar says a more diverse and older clientele means Dry January has less impact there; he characterizes the movement as largely millennial and notes older guests are less likely to take a month off drinking. He also warns that blaming Dry January for slow sales can obscure larger economic issues—like stagnant wages—that actually reduce discretionary spending." - Jaya Saxena
