Van Leeuwen Ice Cream

Ice cream shop · Upper West Side

2

@eater

How Food Brand Collaborations Took Over the Grocery Store | Eater

"An ice cream brand that has leaned into novelty collaborations, notably creating ice cream flavored with Kraft Mac and Cheese and with Hidden Valley Ranch; these limited-run, shock-flavor tie-ins are designed to spark curiosity and prompt low-risk impulse purchases as part of a broader trend of cross-brand products." - Jaya Saxena

https://www.eater.com/24252322/grocery-store-food-brand-collaborations-how-why-pepsico-kraft-heinz-mondelez

448 Amsterdam Ave, New York, NY 10024 Get directions

vanleeuwenicecream.com
@vanleeuwenicecream

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