Why Are Christmas-Themed Bars — Like Miracle Pop-Ups —Such Big Business? | Eater
"A tiki-themed holiday pop-up spin on the cocktail-pop phenomenon that leans into surfer-Santa imagery and tropical kitsch; conceived as a companion concept to the primary Christmas cocktail experience, it features themed cocktails and exclusive merchandise and was developed in collaboration with noted tiki talent to translate holiday nostalgia into a surf-shack aesthetic." - Martha Daniel
