"A roughly 30-acre Massachusetts farm that turned a turmeric experiment into a steady specialty crop: most of the turmeric is sold fresh, some is processed into flavored honey and some is dried for spice blends; products are sold primarily wholesale to local grocery stores with some direct-to-consumer online sales, and while spice income remains under 1% of overall revenue, it helps diversify a farm that began with flowers, salad greens, and shiitake mushrooms." - Bridget Shirvell