Urbania Oviedo

Medellín’s Third-Wave Cafes Are Changing the Colombian Coffee Scene | Eater

"A cafe founded in 2016 by young entrepreneurs that ties its business model to social and environmental causes, working directly with producers, victims of conflict, and ex-combatants across Antioquia. Certified as a B Corp and expanded to eight branches around Medellín, the brand has a bestselling 'Paz' line and partners with conservation NGOs on projects to preserve forests and wildlife (including jaguars and bears). The model is presented as a peacebuilding and environmental-impact approach that benefits producers and reflects a local shift toward consumers willing to pay more for quality and ethical sourcing." - Liliana López Sorzano