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Sofia Pizza Shoppe
Pizza restaurant · Midtown East ·
Why Pepperoni Pizza Is So Popular in Advertising | Eater
"The co-owner highlights pepperoni’s visual strengths—its color and ability to maintain structure during cooking—and the shop accentuates that appeal with charred-edge 'roni cups' that create distinct textures on the pie; mushrooms are the most popular vegetarian topping at this location, so the pepperoni-and-mushroom pairing is presented as a crowd-pleasing option that signals availability to both meat-eaters and vegetarians." - Danielle Sepulveres
