"A flagship matcha cafe and shop partnering with Hotta Katsutoro, an 180-year-old family-run tea farm in Japan, with Noma’s head pastry chef Francisco Migoya serving as culinary advisor. Offerings include matcha sweets such as Japanese-style soft serve, ice cream, and Basque cheesecake; the space includes a cafe, retail area, and a zone for tea ceremonies." - Nadia Chaudhury