
3

"A planned central Reading restaurant that has been in development since 2019 and stems from the brand’s 2018 announcement of an ambitious U.K. expansion. The chain’s menu highlights—spicy chicken nuggets, a pourable and well-liked Frosty, and large, meat-forward burgers—have earned it both critical approval and mass social-media attention, which the company frequently amplifies via Twitter-led stunts and online feuds. Alongside the marketing buzz, the chain’s labor and supply-chain record (low starting wages, refusal to join certain farm-labor protections) and ongoing worker organizing have provoked scrutiny that accompanies the rollout." - James Hansen