Flat Iron Steak London Expands Menu with Commercial Street Restaurant | Eater London

"Opening on 1 July as the chain's seventh London site on Shoreditch's Commercial Street, this steak restaurant emphasizes a lean menu, competitive pricing and location-specific innovation that have fuelled its expansion. The new outlet replaces a Pizza Express that closed in December 2018 and introduces quirky features such as a seemingly randomly reconstructed 19th-century stove dedicated to sticky toffee pudding and a 'beef tasting club'. Presented as an example of sensible scaling in a tough market, the concept's single-item, affordable steak focus and willingness to adapt per site are strengths, though observers warn that further growth could face familiar pitfalls—overambitious opening schedules, stagnation and shifting tastes—making initiatives like a proposed workshop at the Arcade Food Theatre at Centre Point potential routes for evolution." - James Hansen